Dry shampoo is a hair care product used for cleaning, restoring strength and softness of hairs san water use. It mainly comprises oil absorbing substance and a scentless or an aromatic freshener. Dry shampoo is mostly applied to absorb excessive sebum, a greasy mixture of fats and to control odor. Fast-paced consumer demand for on-the-go products is supporting market growth of dry shampoo. For instance, there are tinted or clear dry shampoos for color treated hair and dry shampoo sprays for thick hair and unscented dry shampoos for allergic consumers.
In 2016 North America had the market share of 35.68% in the international dry shampoo market. There is still a growing demand for dry shampoo due to its easy applicability and water efficiency.
The presence of harmful chemicals and preservatives in most dry shampoos is a hurdle in market growth. Based on the product type, paraben free dry shampoo accounted for the largest market share in 2016. Parabens are attributed with skin irritation conditions which in turn is fueling demand for paraben free dry shampoo all over the world.
Shiseido Company Ltd., The Unilever Group, Procter & Gamble Company, The Estee Lauder Companies Inc., Revlon Inc., Church & Dwight Co. Inc., L’Oréal SA, Coty Inc., are few of the global manufacturers of dry shampoo worldwide.